Vision Fashion Collective
A Johannesburg wholesale and manufacturing collective, rebuilt off Shopify and redesigned around its own factory photography.
The brief
Vision Fashion Collective is a wholesale, manufacturing and management-focused fashion collective in Johannesburg. Their site was on Shopify, but they were not actually selling through a checkout — every enquiry was a quote conversation.
We rebuilt it as a Next.js site, kept every product and every piece of copy, and dropped the cart and login icons that were never doing anything. Product pages route to an order-enquiry form, which is how the business actually works.
Then we redesigned what sits on top of it. A full-bleed hero carousel of the factory floor, a serif paired with a clean sans on a warm paper ground, and every image framed to the proportions it was shot at — the old layout forced square product collages into a portrait crop and sliced tiles off them. The stacked logo was re-cut into a horizontal lockup so the wordmark is legible at header size, and the site now ships with a proper icon set, canonicals, structured data and a sitemap.
What we built
- Rebuilt off Shopify onto Next.js without losing content
- Order-enquiry flow in place of a checkout nobody used
- Full-bleed hero and a type pairing built around the brand’s own photography
- Every image framed to its own proportions, with blur-up placeholders
- Horizontal logo lockup and square app icons cut from the original mark
- Canonicals, Open Graph, structured data and a sitemap across every page
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